I'm a newbie on ETSY so the advice I'm giving is advice I have used and made work for me. Use common sence to pick and choose which advice you follow...
1 - good, clear photos are a must.
2 - display earrings hanging
3 - show the reverse of items you will see the back of when worn
4 - use up all your photo and tag slots
5 - try have a cheap item - be it something hand made or some DESTASH to help build sales
6 - get the word out - show off your items and make the most of chat and the forums to get noticed
7 - Offer choices and custom items
8 – go to “your etsy” and click on the stars on 3 listings to make them feature at the top of your shop
9 – keep anouncements short and sweet yet informative
10 – dont be afraid to tell a story in your listings but make sure it is clear what you are selling
11 - offer international shipping - in listings where possible as apposed to by convo
12 – make sure you photograph your items to show what is is but please DONT put earrings in your ears its just yucky
13 – Check out similar items for sale when deciding on your prices
14 – try and put a photo of an item your are selling or a logo as your AVATAR (steer away from self portraits unless it is relevant to your work)
15 – get yourself a great banner! You can get these made for just a few $ on etsy
16 – network with others – join groups and chats for friendly advice
17 – keep your prices rounded up no $.99
18 – dont be afraid to try selling something different it wont put people off it will draw new people in
19 – Don’t pay for advertising until you sales are going well
20 - most importantly continue to ask for help, advice and critiques even when you think you have everything perfect
I really hope that can be of help to some of you. Ive managed 32 sales and been picked for 7 treasury and got 170 hearts in my 1st month. It makes me sad hearing about people with low sale - especially when they do it for an income and I only do it for a hobby. May the sales fairy visit you in your sleep very very soon.